Logo realignment for client. Created simple 1-color artwork for web site & print during web site creation process.
Sometimes the best choice is to simply refine rather than abandon an established brand. Instead of completely redesigning existing logo, parts from previous designs were used to "realign" the logo. Update created a refreshed look with more modern feel while maintaining a clear tie to the past, so as not to abandon customer expectations.
Original logo created by Sean Fermoyle of simpletypestudio.com